Presets + examples
UTM Builder
Build consistent UTM links that keep GA4 reports readable.
When tracking is messy, budgets get wasted and it becomes hard to trust the data.
Build your tracking link
Copy the final URL. Auto-formatting keeps naming consistent.
Lowercase + underscores
Examples: google, facebook, instagram, hubspot
Examples: cpc, paid_social, email, social, referral
Tip: keep it stable so GA4 stays readable.
Use when you have multiple creatives.
Often used for keyword themes or segments.
Generated URL
Enter a valid URL to generate your tracking link.
When tools are not enough
If conversions don’t match reality, attribution looks random, or GA4 feels unreliable, it’s usually a setup issue (domains, redirects, consent mode, tagging).
See how we usually fix tracking
If conversions don’t match reality, attribution looks random, or GA4 feels unreliable, it’s usually a setup issue (domains, redirects, consent mode, tagging).
See how we usually fix tracking
Who are we:
We’re a small team that works on tracking, SEO, and paid ads for businesses that depend on leads.
These tools are the same approach we use to keep campaign reporting clean.
We’re a small team that works on tracking, SEO, and paid ads for businesses that depend on leads.
These tools are the same approach we use to keep campaign reporting clean.
Examples (click to apply)
Google Ads, Meta, Email, WhatsApp, LinkedIn, TikTok, QR codes, influencer.
UTM Builder FAQ
Short answers to the questions people search for before using UTMs.
What are UTM parameters?
UTMs are tags added to a URL so GA4 can show where traffic came from (source, medium, campaign).
What is the difference between utm_source and utm_medium?
Source is the platform (google, facebook, newsletter). Medium is the channel type (cpc, paid_social, email).
Do I need UTMs for Google Ads if I have gclid?
Not strictly, but UTMs make reports readable and help when click IDs are missing because of privacy or redirects.
What is the best UTM naming format?
Use lowercase, underscores, and stable naming. Example: winter_offer_2026.
Should I use utm_term for keywords?
Usually no. Keep utm_term for keyword themes or audience segments. Keyword-level reporting belongs in the ad platform.
How do I track links in WhatsApp, email, or QR codes?
Use UTMs the same way. Change source and medium to match the channel (whatsapp/social, newsletter/email, offline/qr).